PALO ALTO — Productivity software company Nexus Dynamics announced Tuesday the launch of its new Mindful Disruption™ Framework, a proprietary methodology designed to help organizations disrupt their industries in a way that is also mindful, intentional, and aligned with their core values of disruption.
"We realized that traditional disruption was missing something," said Chief Disruption Officer Brendan Holt, speaking from a standing desk in a room with exposed brick and a neon sign that said "FAIL FORWARD." "It was disrupting, yes. But was it mindful? We asked ourselves that question, and the answer was: not enough."
The Mindful Disruption™ Framework, which costs $47,000 for a three-day workshop, teaches participants to disrupt their markets while maintaining a "disruption mindset that honors the journey." Key components include the Disruptive Breathing Exercise, the Pivot Meditation, and a proprietary tool called the Disruption Wheel, which is a wheel with the word "disrupt" written on it in twelve different fonts.
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"We're not just disrupting industries," Holt explained. "We're disrupting the way we think about disruption. And we're doing it mindfully. That's the mindful part."
Early adopters include a fintech startup that disrupted banking by adding a meditation timer to their app, a logistics company that disrupted supply chains by sending their CEO to a silent retreat, and a social media platform that disrupted attention by making their notification sounds "more grounding."
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Nexus Dynamics is currently disrupting the disruption consulting space. Mindfully.